![]() ![]() With the popularity of memes among people, the brands have also realized its importance and used it to their advantage. Although memes have been taken to lighten the mood, they have become an excellent marketing tool for marketers because of the funny and realistic approach they carry behind them. Memes have become popular not only with Gen Z but also with most millennials. There is something to make you laugh almost every morning. Our news feed is filled with thousands of memes when we open Facebook, WhatsApp, or Instagram every morning. With the increasing popularity of social media and the internet, memes making has taken over. Some reports suggest that such is the popularity of memes that it has replaced the most searched word on the internet -Jesus. You might have laughed so often when a video or an image gets virally related to the present scenario and events taking place around the world. Memes are an idea, behavior, or theme that shows the current cultural system and are passed on from one person to another within the community. Richard Dawkins first introduced the concept in his 1976 book The Selfish Gane. They have been around for more than 40 years but have gained much popularity in the recent past. They are quite relatable with the current scenario and make us laugh out loud. We get so many memes daily, which are passed on from one person to another in the community. Any new happening or event takes place, and you have thousands of memes made on that in a few minutes. ![]()
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